Seeing “Chocolate is good for you” written on the wall and the company slogan “Creating a new chocolate culture worldwide” on the napkins, you could sense the brand’s genuine passion for chocolate. The brown pipes that ran across the ceiling, the chocolate spinners near the windows and the hanging lamps reminded me of Willy Wonka’s chocolate factory. Upon entry, I was welcomed by the luscious smell of chocolate that transported me to an imaginary candy land far, far away. Contrary to my expectations, the chocolate bar was not jam-packed on a weekday, giving the restaurant a more laidback and relaxed atmosphere. ![]() I brought one of my friends and headed on over to Max Brenner tucked right underneath Tokyo Skytree in Sumida ward. It was my very first time to try it, despite the fact that I had long drooled over its ads. Being a chocolate lover myself, I couldn’t say no to the offer. On a recent sunny Monday afternoon, I was invited to try out Max Brenner’s extensive chocolate menu at their Solamachi store. Known for their inventive ways of incorporating chocolate into meals, the chocolate heaven chain offers customers a brand new culinary experience - with everyone’s favorite ingredient front and center. The real-life fulfillment of every chocolate lovers’ wish, Max Brenner has six locations in Japan alone and over 50 locations all over the world. The bald-man-brand is transforming and reimagining the image of cocoa into innovative shapes and forms all over the world. ![]() This is not your typical chocolate tasting bar at a candy shop but a revolution in chocolate culture.
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